DMA | Nonprofit Annual Report Design
DMA issues its first online annual report.
After years of producing a conventionally printed document, and to be consonant with the new trends and technologies of their industry, The Data and Marketing Association, formerly the Direct Marketing Association (DMA), assigned Bernhardt Fudyma the design of their annual report as a web-based module.
We developed their story and created an information architecture around the four key benefits offered by the organization which enabled the viewer to learn about their advocacy and education efforts and the advantages of being part of a community with a collective voice.
