New York-Presbyterian | Healthcare Branding

Creating the visual identity for one of New York's top medical institutions.

Bernhardt Fudyma, working with the communications agency Munn Rabôt, created the healthcare branding for the merger of New York’s two most prestigious hospitals and medical schools. Along with the new identity, we created a guidelines manual to accommodate the application to business papers and the many individual hospital centers, colleges and satellite clinics.


New York-Presbyterian branding on an ambulance.
Primary logo for the branding of New York-Presbyterian.
Branding guidelines for the application of the New York-Presbyterian visual identity.

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