Travelers Group | Branding a Financial Product
Marketing a variable.
The Bernhardt Fudyma Design Group was assigned by Travelers Life & Annuity to create the branding and design for a financial product offering – Marquis Portfolios – a new type of variable annuity product. We created a comprehensive set of marketing communications materials, complete internal marketing and regulatory information and full external marketing support – including brochures, direct mail, broker advertising and more.
The thousands of financial consultants around the country responded so well to our unique design and packaging solution that they helped turn it into one of the best financial product offerings that Travelers had yet seen.
SERVICES PROVIDED
Branding, Brochure and Direct Mail Design, and Advertising
