The Yale Club | Private Club Marketing
Thinking about where you belong.
After the largest college clubhouse in the world completes a $10 million improvement program that combines modern amenities such as wireless internet and gourmet dining with the tradition and understated elegance of its historic neoclassical building, how do they similarly energize a staid image to express a more exciting new persona?
The venerable Yale Club of New York had become a Platinum Club of America but lacked comparable communication and marketing tools to reflect its new image. It commissioned Bernhardt Fudyma Design Group to help develop their marketing and rebrand the private club to current members while providing greater appeal and impact to potential members.
Visual Brand Identity System, Messaging, Marketing Collateral, Member Communications and Advertising.
Logos and menu items designed for the three restaurants at The Yale Club – The Grill Room, The Tap Room and The Roof.