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Observations, opinions, interests and insights about the world of design, branding and the world around us.

21 Things To Hope For This Year

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Type specification in the days before ‘command A’.

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Evolving Your Brand

small-change-year-four

Small change. Big change. Year four.

Detail of Nabisco logo for Thinking About Brands In Transition article.

Thinking about brands in transition

“Thinking Back On Four Decades” 40th anniversary microsite with Craig Bernhardt and Janice Fudyma of the Bernhardt Fudyma Design Group.

Thinking back on four decades

Et tu, Brute?

Carved In Stone

Observation: Logo look-alikes.

Small change. Big change. Year two.

Your brand guidelines.

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Logo Facelifts

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Small change. Big change. Year three.

You can’t say that!

Close-up of George Washington's eye on a dollar bill.

Life Span of US Presidents: Hail to the Old Man

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BERNHARDT FUDYMA DESIGN GROUP

Thinking about brands in transition.

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